2700 Rydin Road, Unit D
Richmond, CA 94804
Tel. (800) 966-3457 or (510) 558-7100
Fax. (510) 525-9332
Hours of Operation:
Monday - Friday 8:30AM - 5PM PST
Simple, true body care for a more beautiful, healthy you using premium plant ingredients, fresh evocative fragrances and authentic formulas that perform. Trust that you are getting the very best in every bottle.
Our Inspiring StoryOwned
and operated by two sisters, Ann and Kathy Saunders, TerraNova is the
branded retail line of the parent company A.K.A. Saunders, Inc., a
natural bath and body care company that also produces Nectarine, a private label division of fragrance and personal care products.
company was founded in Berkeley in 1970 by Jane Saunders, Ann and
Kathy's mother. Inspired by the local "counterculture," Jane had a
bright idea. She conceived the notion of creating alternative bath and
body care products that reflected the emerging interest in natural
ingredients and environmental concerns.
idea was simple and clean: Jane wanted to make products that embodied
the political and social values of her time and place --products made of
pure, natural, biodegradable ingredients; products that didn't require a
lot of wasteful packaging; products that came in bottles customers
could return for refilling or recycling.
her sister-in-law and $750 in savings, Jane went into business. In a
car repair garage converted into a mini mall, Jane's company was born as
a little store, The Body Shop, named in homage to the building's
original use. The Body Shop made 16 tons of soap that first year, and
custom cut it into bars from large slabs with fragrances like Strawberry
Yogurt, Cucumber, Chocolate and Patchouli.
store and its other products, including body lotions, creams, shampoos
and conditioners, all custom-scented from little vials of fragrance
essence displayed in the store, was an immediate hit with Berkeley
residents and the tour buses full of people coming to look at the lively
and spirited society flourishing along Telegraph Avenue. Within two
years, The Body Shop had grown to six retail stores in the Bay Area and a
national wholesale business. What had started as a little dream idea
had grown into an innovative and prosperous two-family business.
"It was always most important for the product to be fun and good -- really good. We wanted it to be something our customers could use, not just buy," explained Jane. "I didn't want to create a product that cost a lot and didn't do anything."
Thus her marketing and product philosophy was born -right out of her
sense of fair play and good value. Happily, her principles have stood
the test of time.
1979, Jane and her sister-in-law split the business; Jane and her
daughters, both grown up now and working in the company, assumed
ownership of the wholesale division; the retail stores would be operated
separately by their former partner. Then, in 1988, The Body Shop
trademark was purchased by a British company of the same name that
sought to enter the United States market.
a result of the name sale, the business was renamed. The parent
company, with its fifteen employees, operates under the name A.K.A.
Saunders and has two divisions: Terranova
wholesales over 100 branded products to department stores, bath and
gift shops, plus beauty supply centers all over the country and
internationally as well. Nectarine, our private label division,
offers more than 250 products that are sold in bulk for repackaging,
relabeling and custom scenting to over 1000 toiletries and
ecology-minded "green" bath and body care boutiques, spas and beauty
brands. Nectarine also creates customized product lines for
wholesalers, retailers, resorts and spas.
body care business has changed a lot since 1970, but the Saunders'
business philosophy hasn't. From the beginning, Jane - who passed away a
few years ago - chose not to compete with large, mainstream companies
that spend as much to launch a new fragrance as her business billed in a
year. Kathy explains their mission this way, "Our goals have always
been simple. We wanted to make a good product, which we learned to do by
listening to our customers. We wanted to be mindful of the earth and
its resources, which we are. And we wanted to enjoy our work. That seems
more than enough to us."
customers concur. One store owner, who has been buying from the
Saunders since 1972, explains his loyalty this way: "I depend on A.K.A.
Saunders, Inc. to provide first-rate products that are natural, healthy,
biodegradable and fun! Their fragrances are stars -- clean, fresh, and
wearable." Another longtime customer singles A.K.A. Saunders out for its
innovative formulations: "Jane Saunders was buying Jojoba from Native
American growers thirty five years ago - and now the majors have caught
up with her. But her products are better, and that's why my customers
keep coming back for more."
Kathy Saunders explains their family business success simply: "Back in 1970, people were just
beginning to be interested in natural ingredients. Today we have
hundreds of retailers selling our products to customers who like our formulations because of their appeal to both the sense and
the mind. As people have become more educated about caring for their
skin and for the earth, we are there for them with a full line of
natural, healthy alternatives. We continue to operate on the principle
that simpler is better."
TerraNova remains a small company and prides itself in offering each our customers incredible personal service. As an
industry pioneer, we have an impeccable history of safety and integrity.
Our expert cosmetic chemists develop and produce formulas made with
wholesome and effective natural ingredients following the strictest
standards of quality and safety, and with no animal testing. Our long
standing reputation speaks to the rigid quality control standards we
Ann and Kathy Saunders